Tweeters Move the Nielsen Needle

08/07/13 at 12:12 pm

According to a recent Washington Post article, the tweet-while-you-watch-TV craze is making a small but measurable impact on Nielsen ratings. Competitive reality shows appear to benefit most from Twitter chatter, followed (in order) by comedies, sporting events, and dramas.

Entry filed under: TV News & Trends. Tags: , , , .

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